Hello world!

As the digital lead at Wurth Louis and Company, you are transforming a traditional B2B woodworking and metalworking supplier into a modern, data-driven commerce powerhouse. With a deep technical foundation and sharp marketing instincts, you bridge systems like SAP, Klaviyo, Elastic Path, and Salesforce to deliver a seamless, high-performing customer experience. Your work is grounded in performance metrics and buyer behavior, blending strategic vision with practical execution. Whether optimizing GTM triggers, designing email flows, or developing AI-driven personalization strategies, you bring clarity, efficiency, and a relentless focus on growth — empowering both seasoned professionals and emerging DIYers alike.